I began my career during the early days of the beauty revolution, as social media emerged as a powerful tool in shaping brand narratives. With a strong foundation in content strategy, production, artist relations, and influencer marketing, I've had the privilege of helping numerous brands scale from launch to prominence. I’m deeply committed to fostering brand growth through a strategic, data-driven approach to content, engagement, and community building.

I consult with brands of all sizes, combining corporate experience with a nimble, hands-on mindset to craft strategies tailored to each client’s unique needs, objectives, and KPIs. My approach blends data insights with a human touch, ensuring that every brand’s voice resonates authentically with its audience.

With a background in Art History and Digital Media from Smith College, alongside a BA in Advertising from the University of San Francisco, I’ve developed a skill set that marries creative content development with practical, results-oriented strategy. My goal is to streamline your content program to meet business objectives while maintaining a polished, authentic presence online.

Originally from San Francisco and now based in the New York Metropolitan area, I’m always open to connecting. Let’s chat over a coffee—virtual or in-person.